The second session of Startup Shakthi focused on “Problem Identification & Customer Definition” and was expertly led by Ms. Anbu Mathi on 25th May 2026.
From identifying real-world problems over assumptions to understanding customer segments, creating customer personas, defining value propositions, and differentiating pain points, needs, and demand — the session provided participants with a strong foundation in entrepreneurial thinking.
The enrolled participants actively engaged throughout the full-day online session, making it highly interactive, insightful, and informative. The enthusiasm, curiosity, and participation from aspiring entrepreneurs across different age groups truly reflected the spirit of Startup Shakthi.
Building startups begins with understanding the right problem — and Week 2 was a powerful step in that journey.
