An initiative of

“Empowering FPOs for a Sustainable Future!”

“Empowering FPOs for a Sustainable Future!”

NABARD MABIF along with ESAF has jointly organized a “Training Programme on Capacity building training to FPOs on “Branding, Packaging, Licensing and Marketing” for NABARD – MABIF CBBO FPOs on 20th October’23 at NABARD MABIF, AC&RI, Madurai. The event was graced by esteemed Chief Guests Dr. P.P. Mahendran, Dean, AC & RI, Madurai, Er. K. Ganeshmoorthy, CEO, NABARD MABIF & Mr. Sakthikumaran, Chief Manager, Farm Sector Initiatives, ESAF.

NABARD – MABIF CBBO Promoting 25 FPOs in 4 regions by covering 11 districts, under the CSS scheme for the Formation & Promotion of 10K FPOs.

A total of 100 passionate members, including BODs & CEOs, from 25 FPOs actively participated in this transformative program.

The training sessions delved into crucial aspects of “Branding, Packaging, Licensing, and Marketing.” Here’s a glimpse of the valuable insights shared:

Branding and Packaging:

Mr. Jayakumar from Nextesign highlighted the significance of packaging, types of packaging, and the art of designing impactful logos.

Exploring Export Opportunities:

Dr. Balaji, Professor, Economics Department, AC&RI, Madurai discussed exciting export avenues available for FPOs, paving the way for global recognition.

Mastering the Art of Marketing:

Mr. Muthukumar, Founder & CEO, MK Agbiz Technocrats, shed light on various marketing strategies, emphasizing their importance and benefits in the agricultural sector.

Compliance Essentials:

Team NABARD MABIF provided essential insights into mandatory compliances for FPOs, covering aspects like GST, Barcode, Trademark, IEC, MSME, Agmark, FSSAI, APEDA, and input licenses.

Crafting Effective Pricing Strategies:

Dr. Mayil Murugan, Professor, Madura College, shared wisdom on the importance of pricing and adopting suitable strategies, crucial for the success of FPOs.

With knowledge as our guiding light, we are set to revolutionize the agricultural landscape, ensuring prosperity for our farmers and sustainable practices for a greener tomorrow!

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