A great product alone doesn’t build a successful business—a strong brand does.
The Week 8 session of Startup Shakthi empowered our aspiring women entrepreneurs with practical insights into Branding & Positioning, led by Ms. Vanitha, Project Lead & Curriculum Designer at Poornatha.
The interactive session covered:
🎯 What is Branding? – Understanding branding beyond just a logo.
🎨 Brand Identity Creation – Crafting a unique identity that reflects the business vision and values.
📍 Brand Positioning – Learning how to stand out in a competitive market by creating a lasting impression in customers’ minds.
Drawing from her extensive experience in entrepreneurship education and curriculum design, Ms. Vanitha Rajpurohit shared practical frameworks, real-world examples, and actionable strategies to help participants build brands that connect, communicate, and grow.
At Startup Shakthi, we continue to equip women entrepreneurs with the knowledge, skills, and confidence needed to transform innovative ideas into sustainable enterprises.
Together, we’re not just creating businesses—we’re building brands with purpose.
