Madurai Agribusiness Incubation Forum (NABARD MABIF), in association with Branch MSME-DFO, Madurai organized a National Seminar on “Adoption of e-Commerce and Export Opportunities for Value-Added Food Product MSMEs” on 6th February 2025 at Agricultural College and Research Institute, Madurai. The seminar aimed to equip MSMEs with insights into e-Commerce adoption, export strategies and compliance requirements to enhance their business growth.
The event featured esteemed Chief Guests, including Shri. S. D. Dayanand,
Senior Director / Scientist-F & Head, Bureau of Indian Standards, Madurai, Dr. P. P. Mahendran, Dean, AC & RI, Madurai, Mr. S. Ganesan, General Manager, District Industries Centre (DIC), Madurai, Mr. Saravanan, Asst. Director, Br. MSME-DFO, Madurai, Ms. Uma Chandrika, Asst. Director, Br. MSME-DFO, Madurai, Mr. Jayaselvam, Asst. Director, Br. MSME-DFO, Madurai. and Er. Ganesh Moorthy K, CEO, NABARD MABIF.
Key Highlights of the Program:
1. Marketing opportunity in domestic through ONDC: Mr. John Praveen,
Centre of Excellence, DIGIIT Business Services Pvt Ltd. ONDC Network Participant
2. Importance of Phytosanitary Certificate: Dr. Dr. Sriharsha V P, Protection Officer (WS), Plant Quarantine Station, Madurai Airport, Madurai.
3. Role of APEDA & TNAPEx in Export: Mr. Oliyarasan, TNAPEx, Madurai.
4. Export opportunities and procedures: Mr. Sathish Kumar, Export Help Centre, Madurai.
5. Digital Marketing techniques to capture orders: Mr. Srinivasa Vinayagam, Gradient X, Madurai.
💡 Key Takeaways:
-Expert insights on export regulations, e-Commerce strategies and market access
-Opportunities for MSMEs to scale through digital platforms & global trade
-Valuable networking with industry leaders and policymakers
The seminar witnessed an active participation of over 150 attendees, including Food MSME entrepreneurs, startups, industry experts and key stakeholders.
A huge thanks to all our speakers, participants and organizers for making this seminar a grand success!
