Training Programme on Branding, Packaging, and Licensing
MABIF organized a Training Programme on Branding, Packaging, and Licensing for NABARD supported FPOs at NABARD MABIF, Madurai on 15th Feb 2022.CEO, MABIF welcomed the farmers and made an introduction about MABIF. Diverse sectoral experts discussed Branding, Packaging, and Mandatory Licensing techniques for different products. During the program, the following topics were addressed:
*Basics on Branding and Designing by Mr. Ashwin, Shapers Design Studio
*Startup Pitching by Mr. M. Dhinesh, Dhaanyas Natural Products, Mr. Manikandan, Kanmani Milk
*Types of Packaging Materials and their uses & Scope of Innovative Designing for Food Products by Mr. Arjun, Graphipackss Pvt Ltd & Mr. K. Vigneshwaran, Vijaya Lakshmi Poly Pack.
*Marketing strategies in business development by Dr.S.Selvam, Professor & Head, Dept of Agri Economics
*FSSAI Licensing and its necessity by Mr. T. Gobinath, Deputy Manager, MABIF
A total of 33 BoDs, CEOs, and farmers representing the districts of Ariyalur, Perambalur, Ramanathapuram, and Sivagangai participated actively in the program.MABIF also arranged an exposure visit to Industrial Shed and eNAM Regulated Market.