Jallikattu has been known to be practiced during the Tamil classical period (400-100 BC). The modern term Jallikattu or Sallikattu is derived from salli ('coins') and kattu ('package'), which refers to a prize of coins that are tied to the bull's horns and that participants attempt to retrieve.
MABIF’s Jallikattu (Sallikattu) mimics the same concept to its Agribusiness Plan Competition. Whereas students and entrepreneurs compete with their innovative ideas (Bull) to solve agricultural problems (Tamers as market obstacles/operational difficulties/ financial uncertainties) and win the prizes designated for the winners (Prize to the bull untamed (Idea) by Judges based on its originality, feasibility and impact).
The winning ideas will take home prizes and will be incubated at MABIF for a year (as the bull used for selective breeding). The MABIF’s Jallikattu is an event that celebrates entrepreneurship, innovation and potential in Agriculture and Allied sectors. MABIF’s Jallikattu shall consists of two divisions (collegiate and non- collegiate) that allow aspiring student entrepreneurs as well as emerging entrepreneurs to showcase their business ideas, start-ups, and early stage ventures to compete for cash and in-kind services separately